CV

Overview.

The biggest event in world cricket was the first major project I was involved with during my time at Pulse. A relatively open brief from the client was underpinned by an intention to provide a fresh, engaging and responsive product that appealed to a global audience, utilising stats, social, video and gameplay. Developing a more immersive live experience was also deemed important so further developing Pulselive’s Match Centre to incorporate other areas of the platform was a crucial.
Delivering the project in a 2-month window was challenging but required careful management of resource, expectation and timelines. I took on a mixture of project management and product ownership roles throughout the build. I was instrumental in the idea generation process helping to introduce statistics more widely across the site, in particular the match centre and worked closely with the Creative team to ensure the visuals accurately captured the brands and served the requirements. I also lead independently on the Greatest XI and Shot of the Day activations.
example work from the Cricket World Cup Project

Objectives.

  • Increase video and editorial presence across platform
  • Dynamic Match Centre that incorporates statistics, commentary and social
  • Utilise the strength of ICC's social presence
  • Fully responsive build
  • SEO enhancement
  • Greatest XI sponsor activation
  • Shot of the Day sponsor activation
example work from the Cricket World Cup Project

The Product.

The bespoke widget build allowed full customisation of the homepage, enabling the ICC to effectively distribute video and editorial content across the site. The written content was enriched by a new, clean presentation that was complimented by statistic, image and video content which the editors could easily manipulate.
The Match Centre delivered extensive match-by-match coverage that included commentary supported by visual representation of batting progress and match-specific and whole tournament statistics that rotated through according to events within the match. The match centre also displayed a range of social content including a fan battle to gauge the social engagement between supporters of the two teams competing.
Both sponsor activations, Greatest XI and Shot of the Day, became key content for use across social media for the ICC and proved instrumental in assisting the client in fulfilling their sponsorship exposure obligations. The success of both has resulted in them being delivered for subsequent competitions.
The ICC witnessed an increase of 483% unique users on the last major tournament (9 months prior) over the 6 week period. Huge improvements in SEO performance also saw more than 764m search engine impressions achieved in the same time period.
example work from the Cricket World Cup Project

More Work.

Contact.

If you’re interested in working together then I’d love to hear from you. Drop me a line and I’ll be sure to get back to you as soon as I can.