I worked as part of a small team on the RFP for the redevelopment of the Premier League’s website. After winning the contract, considered the biggest in Pulselive’s history against a much larger competitor, I became the owner of the project. The Premier League boasts a reported 3 billion viewers worldwide over the course of a season and as a result needed the tools and platform to cater for the desires of a varied user base attracted to their website.
The site successfully launched on 4th July 2016 and has continued to improve as the partnership between Pulse and Premier League thrives. I continue to own the key developments related to the website.
A set of deliverables were agreed with the Premier League that catered for internal stakeholder ambitions, the needs of the 20 professional clubs and our vision for the new web platform. The key objectives were:
- Cross-promotion of Fantasy content to drive membership
- A Stats Centre that encouraged users to explore historical data, provided by Opta Sports
- AA accessibility compliance
- Promotion of club editorial and external links to their digital platforms
- A Match Centre that consisted of live blog, polling capabilities, statistics, video and imagery
- Fully responsive across desktop, tablet and mobile devices
- Widget-based approach that allowed full customisation of the homepage, news articles and other major sections of the site
- Cater for partner activations and DFP integration
- Single Sign On and user personalisation
- SEO enhancements
The new Premier League website successfully delivers the objectives promised above and more. Unique features such as the Broadcast Schedule allow fans from around the world to see which games are televised in their region. Fantasy widgets that present the highest rated players from a user’s favourite club are one of the new pieces of Fantasy integration across the site. The stats section also allows users to access the most expansive set of statistical data available for the Premier League and affiliated competitions.
Overall, fans now have the ability to explore a seemingly endless supply of Premier League content. Whether they wish to delve into stats about their favourite club, read the latest competition news, see how the Premier League is helping communities or follow live matches, they now can through a seamless experience across different devices. Clubs have seen a large increase in traffic visiting their platforms since the rebrand and will continue to assist in cross-promotion of content. The Premier League now have the tools available to adjust the website depending on the focus they want to give to fans; whether that be through giving the homepage a Fantasy-heavy perspective on the day of the Fantasy transfer deadline or fleshing out new sections of the site that provide essential information for travelling fans.
If you’re interested in working together then I’d love to hear from you. Drop me a line and I’ll be sure to get back to you as soon as I can.